US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.
eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.