In 2012, one in 10 digital marketing dollars spent by US B2B marketers went to marketing automation, according to a survey by Wakefly, a digital marketing firm that also advises clients on marketing automation programs. Though a greater portion of budgets were allocated to web redesigns and pay-per-click (PPC) advertising, marketing automation had the largest year-over-year growth of any area: 233%. Read the rest at eMarketer.
Posted in Advertising, B2B Marketing, Content Marketing, Digital Advertising, Display Advertising, Email Marketing, Landing Page Optimization, Marketing Automation, Marketing Budgets, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization (SEO), Social Media Marketing, Web Development, Website Marketing
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