Marketers will continue to increase their online ad presence this year, with much of that added spending going toward branding efforts, according to a February 2013 survey fielded by CMO Council and developed by Vizu, a Nielsen company. The study found that whereas in previous years, online ads had served primarily direct-response purposes, this year, marketers are moving to a more even mix of brand-focused efforts alongside direct response, with 64% planning to do a mix of both. Read the rest at eMarketer.
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