Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives. So what types of creative elements can brands include in “next-gen” advertising? Read the rest at MarketingCharts.
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