Looking specifically at the streaming TV and movie category (which was broken down to mobile users of iTunes, HBO Go, Netflix, Amazon Instant, Crackle and Hulu Plus), the study indicates that 37% of respondents don’t pay attention to the ads they see on the mobile sites and apps. Interestingly, respondents were as likely to say they don’t notice the ads as they were to say they frequently look at them (19% each). Read the rest at MarketingCharts.
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