Fewer marketers were interested in customer survey data and third-party market research, suggesting that internal digital resources may be providing much of the info marketers are seeking.
That being said, 64% of marketers still paid for online surveys of customers, a slight 2-percentage-point decrease from 2012. Forty-four percent also paid for social listening tools, pointing again to the increased importance of social data. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.