For digital marketers targeting Hispanics, the most important web properties may not be different from those with the greatest reach among all consumers: comScore reported that Google, Yahoo! and Microsoft sites had the greatest number of unique visitors among US Hispanics, with Facebook not far behind.
This made Facebook the top social site among Hispanics, followed distantly by LinkedIn. Twitter reached just 15% of Hispanic internet users, compared to 64.1% for Facebook, according to comScore. Read the rest at eMarketer.
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