A survey of local merchants around the US conducted by Reply.com reveals that a plurality 40% are spending 5 or more hours a week on marketing their businesses, but that the vast majority either have a single person (51%) or no-one at all (37%) managing or supervising their digital marketing programs and initiatives. With few internal resources to draw upon, merchants indicate that the biggest challenge they face with online marketing is that there are too many channels to address, a problem cited by 24% of respondents.
To be fair, other challenges rival that one: 23% of respondents said they don’t have enough time to learn or do online marketing well on their own, and an equal amount said their top challenge was figuring out which vendors to trust or believe. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.