Americans’ consumption of online video ads has been on a record-breaking tear over the past couple of months, per comScore Video Metrix data. In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier, and making April’s record of 13.3 billion views seem like a distant memory. So what’s fueling all these extra ad views? Surprisingly, online video ad reach has grown only incrementally. Instead, the growth in views is almost all the result of a big increase in the number of ads each viewer is seeing.
During the month, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month. That represents an increase in frequency of more than 25% from May’s 96.5. Video ad frequency has grown every month this year, to the extent that June’s figure was more than double January’s (58.4). Read the rest at MarketingCharts.
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