Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels, according to Turn’s “Global Digital Audience Report” covering Q2. Social ads saw the largest relative increase, as eCPMs averaged out at $0.35 in June, up 62% from $0.24 in March. Mobile’s average eCPM also saw significant growth, up 40% from $0.72 to $1.91. Online video, the most expensive option, showed the smallest relative increase, of 10.4%, taking it from an average of $9.99 at the end of Q1 to $11.03 by the end of Q2.
Finally, display ads rose from $1.06 in March to $1.22, which the researchers attribute to the “growth or private marketplaces that help set floors on pricing and to advertiser use of paid data for inventory targeting.” Read the rest at MarketingCharts.
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