Marketers have a menu of mobile messaging channels to choose from when seeking out consumers. Survey data suggests of all the mobile channels, marketers rely most heavily on mobile email. For example, a May 2013 survey of 745 marketing professionals worldwide conducted by StrongView (formerly StrongMail) found that 49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications. Read the rest at eMarketer.
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