Chinese search engine Baidu’s share of global paid search clicks continues to grow, according to Covario’s latest analysis of pay-per-click advertising by its enterprise technology, consumer electronics, and retail clients. In Q2, Baidu accounted for 27% share of all clicks (up from roughly a quarter in Q1), despite capturing only about 7% of all spend. Google dominated with 86% share of spend, while accounting for a relatively smaller 62% of clicks.
Both of those latter figures were unchanged from the first quarter – as Baidu’s slight gain in share of clicks and spend came at the expense of Yahoo-Bing. Indeed, as of Q2, it appears from the study that Baidu now commands slightly more spending than Yahoo-Bing.
Of course, that spending is largely local to the Asia-Pacific market, where advertisers hiked their Baidu budgets by 71%. (A new study from CNZZ, reported by Search Engine Watch, suggests that Baidu held 65.7% market share in China in June, compared to 3% for Google and about 1% for Yahoo and Bing.) Read the rest at MarketingCharts.
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