Global Suspicious Advertising Traffic, Q1 2013 [CHART]

Chart - Global Suspicious Advertising Traffic

Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification measures also provide insight into viewability and fraudulent activity, according to a new eMarketer report, “Ad Verification: Validating Brand Safety and Ensuring Quality Impressions.” Read the rest at eMarketer.

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