There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now, according to IgnitionOne. The latest quarterly report from IgnitionOne finds tablet search spending to have increased by 116% year-over-year in Q2, and smartphone search spending to have grown by 106%. That compares to an overall search spend increase of 7%, indicating that mobile devices are becoming increasing favored in paid search.
Clicks and impressions on smartphones and tablets also saw strong growth during Q2. Compared to a year earlier, impressions were up 104% for tablets and 82% for smartphones, while clicks were up 91% for tablets and 135% for smartphones.
Costs per click moved in opposite directions on the devices, down 13% for smartphones, but up 13% for tablets. Read the rest at MarektingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.