CASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]

Amelia Showalter headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign. She discusses how they maintained a breakneck testing schedule for the campaign’s massive email program. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of online politics. Found at YouTube from marketingsherpa.

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