The 3 Types Of Brand Architecture

What Is Brand Architecture?

When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.

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Mothers’ Media Consumption [WEBINAR]

Mothers' Media Consumption

This webinar from Edison research examines the media consumption habits and behaviors of American mothers and includes data about how they have changed behaviors as a result of the COVID-19 pandemic.

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Who Are Podcast Listeners? [VIDEO]

Edison Research has just published its annual Podcast Consumer report that sheds some light on just who is listening to podcasts and lends support for the idea that audio is a growing opportunity for content marketing.

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