A study from Forrester Consulting and Marin Software, while not focused directly on real-time marketing, showed that very few marketers in December 2012 were trying to make changes in their advertising activities on a daily basis, which was the shortest timeframe that was asked about in this particular study.
Only 13% of respondents said they performed real-time recalculations of their advertising bids on a daily basis, while 11% practiced dayparting daily. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.