The big jump in video ad frequency in May meant that total online video ads views catapulted past their April record by about 2.5 billion views to reach a new high of 15.8 billion views. Google took a backseat to BrightRoll in the May video ad property rankings, with the latter serving up a new high of more than 2.6 billion ads. Google set another high for itself, with more than 2.5 billion video ads of its own. In May, 7 properties served more than 1 billion ads, with 4 crossing the 2 billion mark. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.