Quickplay Media has released a survey of 18-60-year-olds who watch live TV or video-on-demand (VOD) using one or more electronic devices (such as a smart TV, smartphone, tablet). The study results suggest that roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming. About two-thirds would also watch more if there was less advertising. Read the rest at MarketingCharts.
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