About 2 in 3 in-stream video ad impressions come from 4 advertiser categories, according to [PDF] a new study from Google DoubleClick. Looking at video ads served on DoubleClick for Advertisers (DFA) and the Ad Exchange between March 2012 and March 2013, Google reveals that automotive (19%), retail (18%), technology (17%) and CPG (14%) brands led all others, with these categories chiefly the realm of large advertisers seeking branding opportunities. And it looks like that trend isn’t going away: 2 in 5 video ad impressions in Q1 came from advertisers new to digital video, with the majority of those being large brand advertisers.
Some categories are doubling down on their investments – literally. Retail (197%) and healthcare (193%) advertisers have almost tripled their impressions on a year-over-year basis, while the the growth trajectory has been even steeper for finance (225%) and classified and local (256%) brands. Read the rest at MarketingCharts.
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