Tablet adoption is rising quickly, and has reached majority penetration in certain segments of the population, according to [PDF] results from a new survey conducted by the Pew Research Center’s Internet & American Life Project. In the latest survey fielded last month, Pew found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012. Looking at the demographics of tablet ownership, the latest study finds that adoption spikes in the 35-44 age bracket, and appears to rise alongside educational attainment and household income level.
Specifically, 49% of 35-44-year-olds report ownership of a tablet, by far the highest mark of any age bracket. Next are the 45-54 (38%) and 25-34 (37%) brackets, with 18-24-year-olds (33%) lagging them in adoption.
Interestingly, women report higher adoption of tablets than men (35% vs. 32%): previous reports had found the opposite to be true, although the trend favored increasing adoption by women. Read the rest at MarketingCharts.
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