The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017—a compound annual growth rate (CAGR) of 12.8% between 2012 and 2017, according to a new eMarketer report, “The US Automotive Industry 2013: Digital Ad Spending Forecast and Key Trends.” While growth will begin to taper off this year, the industry’s share of US digital spending is expected to rise throughout the forecast period. Read the rest at eMarketer.
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