eMarketer estimates US digital ad spending will reach $41.9 billion this year, up 14% over 2012. Of that amount, $7.7 billion—and the bulk of incremental growth in digital advertising overall—will go toward mobile ads.
Based on eMarketer’s current forecast, desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion. By 2015, desktop spending will drop slightly to $35.26 billion, and decrease further in 2016 and 2017, when it’s expected to total $32.51 billion—just above the amount spent in 2012. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.