The Publishers Information Bureau (PIB), along with Kantar Media, looked at 58 magazine titles in the US and found that between Q1 2012 and Q1 2013, the number of ad units in print ad pages held relatively steady. But the number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages. Factoring in iPhones, other tablets and PCs, digital is clearly providing a significant number of new magazine ad opportunities. Read the rest at eMarketer.
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