Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source. Clients were the second most popular origin for content, at 49%, followed by third-party content creators (37%) and internal entertainment divisions (23%). Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.