56% of UK consumers say they would never use a company again if faced with a negative customer service experience, according to survey results from NewVoiceMedia. Beyond taking their business elsewhere, 29% would tell their friends and peers about their bad experience, while 19% would post a review online and 14% would complain on social media. Much as they’d punish companies for a bad service experience, though, these consumers would reward them for a positive one. 74% of respondents said a positive customer experience would lead them to be more loyal, and 71% would recommend the company to others.
What’s more, 44% would use the company more frequently, and 34% would spend more with them. Read the rest at MarketingCharts.
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