Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital. However, it’s shortsighted to assume that this year’s triple-digit growth means mobile video is becoming the dominant video ad format. In fact, while spending growth rates point to market energy and advertiser interest, a channel’s share of the total is a more important indicator of its place in the entire ad spending universe. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.