The greatest percentage of media buyers (60%) expected to up their FBX investment, which makes sense given the newness of the platform, and its early successes. But interestingly, FBX was also the only retargeting type for which any media buyers at all (a still-small 2%) planned to decrease their investment, suggesting that some of the earliest adopters of FBX may be starting to pull back slightly. Read the rest at eMarketer.
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