And posting reviews or opinions about purchased cars is far from a fringe activity. An October 2012 survey by Performics and ROI Research found that among social network users who said they took some sort of post-purchase action online (e.g., posting a photo of the purchase, responding to a retailer’s prompt for feedback, filling out a warranty card online), 22% reported posting a review or other comment after an automobile purchase. Read the rest at eMarketer.
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