Media-buying firm Accordant Media found in Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smartphones. That is particularly notable since tablets are in the hands of far fewer overall users. ABI Research estimated in January 2013 that there will be 268 million tablet users worldwide this year, compared with 1.4 billion smartphone users. Read the rest at eMarketer.
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