6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last, according to results from BrightEdge’s “2013 Search Marketer Survey.” A key aspect of reaching consumers around the world involves getting to the Chinese customer, and 41% of respondents believe it will be more important to rank in Baidu this year, versus about 1 in 10 who see this being less important. A recent report from Covario found that Baidu accounted for 1 in 4 global paid search clicks in Q1.
To go along with those global initiatives, search marketers responding to the BrightEdge survey attribute a growing importance to discovering keywords relevant to global audiences, as well to discovering competition for those keywords. Read the rest at MarketingCharts.
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