The varied issues surrounding the concept of Big Data remain something of a mystery to many marketers, and those working in the banking and financial sector are no exception. The research and consulting firm Celent conducted a survey of bank and insurance business and IT executives in North America in January 2013, and found that more than half of respondents from both sectors thought the promise of Big Data was overhyped. Read the rest at eMarketer.
Posted in Marketing Analytics
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