The latest report on paid search trends has been released, this one from Kenshoo. As with previous reports from RKG, The Search Agency, and IgnitionOne, the Kenshoo study notes that mobile devices are playing a strong role in the search advertising market. Separately, though, the report illustrates that on a global basis, paid search click volume (+21%) and click-through rates (+62%) each saw strong growth, with spending up 15%.
Interestingly, the report shows that the average cost-per-click declined to the lowest point in 5 quarters, falling from $0.45 in Q4 2012 to $0.39 in Q1, although the Q1 figure was only slightly below Q1 2012′s average of $0.41, suggesting a seasonality factor.
Meanwhile, the 62% year-over-year growth in click-through rate brought the average up to 1.68%. Read the rest at MarketingCharts.
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