The CMO Council and Exhibit & Event Marketers Association (E2MA) have released a new report examining events and trade shows and their contributions to customer engagement. Among the key findings, 31% of respondents believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
Trade shows and events are most often used as sources of new prospects and business opportunities (64%), as lead gathering, cultivation and prospecting opportunities (63%), and for face-to-face customer meetings (60%). Read the rest at MarketingCharts.
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