It’s becoming somewhat repetitive to use the words “online ad revenues” and “record” in the same sentence. Yet once again, online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9% year-over-year, according to [PDF] the latest revenue report from the IAB and PricewaterhouseCoopers. That bests the previous peak for a quarter, set in Q3, which itself came after a record for first-half revenues. So it doesn’t require tremendous powers of deduction to determine that full-year spending on internet advertising reached another high in 2012, growing by 15.2% to hit $36.57 billion.
At this point, only another severe economic recession looks capable of stopping more records from being set this year. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.