Forrester projected that spending on video ads bought via RTB will reach $686 million this year and top $1 billion in 2014. At that point, RTB spending on the format will account for nearly one-quarter of digital video outlays.
Between 2011 and 2014, RTB video spending will also grow at nearly three times the rate of overall video spending, rising at a compound annual growth (CAGR) rate of 57% vs. 20% for video overall, according to Forrester. Read the rest at eMarketer.
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