Getting directions was a prime app search activity on mobile devices. Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively. Interestingly, Facebook’s app ranked second on both devices. Bing led the general search engine apps, with 17% using the portal on mobile phones and tablets.
Again, on apps as well, local search activity on mobile phones and tablets continued to mirror each other somewhat closely. Read the rest at eMarketer.
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