Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014, per a new study commissioned by SpotXchange and conducted by Forrester Consulting. That would outpace the 20% compound annual growth rate for total spending on video advertising, meaning that RTB would account for 24.7% of total spending next year, up from just 8.7% last year.
Total spending on online video advertising is expected to reach $4.6 billion next year, up 28.6% from $3.6 billion this year, according to the report. As the fastest growing segment of online video, RTB is forecast to grow 71% this year to $686 million, and another 66% next year to $1.1 billion. Read the rest at MarketingCharts.
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