In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of search engine advertising, which is understandable given search’s longstanding role in the online marketing mix. Email marketing, also a stalwart, was just behind paid search. Mobile marketing, social media investment, video advertising and webinars were the channels that proved the most challenging to measure. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.