Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall. Hispanic internet users overindexed as well, while whites were slightly less likely than the average internet user to be found on the site. Pew also found Instagram’s users skewed slightly female: 16% of women said they were on it, compared to 10% of men. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.