51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year, details Jivox in new survey results. Agency respondents – 95% of whom run rich media ad campaigns for their clients – believe it’s stressful to execute these campaigns, though, and two-thirds would use rich media more if cost and production time were cut. Among those running the campaigns, creative production and/or changes to creative count as the most common challenge. In fact, more than 9 in 10 said that they at least sometimes experience last minute creative changes or problems in rich media ad production.
The next-most commonly cited challenge was poor implementation and delays, and separate results from the survey indicate that for 40% of respondents, it takes longer than 3 weeks to complete the rich media creative and production process. Read the rest at MarketingCharts.
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