CopyPress found further evidence of a shift in attention toward content marketing. When asked to name their “leading focus” in 2012, 18.9% of marketers cited content marketing, ranking it behind both email and social media, and tied with SEO. For the coming year, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%, making it the top focus for the highest percentage of respondents in 2013. Read the rest at eMarketer.
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