Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]

Chart - Percent Of Online Budget Allocated To Social Advertising

Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix. For 13% of respondents, however, it plays a larger role: This group spends 21% or more of their online budgets on social media advertisingRead the rest at eMarketer.

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