While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all. That’s according to a new survey and report entitled “Brand Automation for Location Activation.”
Localization is still dominated, for most national marketers, by traditional media: outdoor, newspapers, magazines, direct mail, TV and event sponsorships. The top digital localization strategy employed is the corporate website followed by email. Read the rest at MarketingLand.
Posted in Local Internet Marketing, Social Media Marketing
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