The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1, per the latest report [PDF] from Knotice. Mobile phones accounted for 29% of all opens, up from 26% in H1, while 12% of opens occurred on a tablet, up from slightly less than 11%. Given the rapid growth in mobile email opens, Knotice projects that more than half of total opens will occur on a mobile device by year-end.
The iPhone continued to dominate email opens among mobiles in H2, accounting for 21.5% share of total email opens, far ahead of Android phones’ 6% share. What’s more, the iPhone’s growth in email open share appears to be outpacing Android’s. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.