The US and China are by far the largest markets for smartphones and tablets (iOS and Android), details Flurry in a new study. Measured by active smart device installed base, the US (222 million) and China (221 million) were neck and neck in January. But given China’s rapid growth curve, Flurry projects that China became the largest market this month, surpassing the US for the first time. Beyond these giant markets, though, no other country comes close: the UK was 3rd in January with an installed base of only 43 million.
Indeed, Flurry sees only India as potentially overtaking China at some point in the future, given the former country’s population of more than 1.2 billion. For now, though, with an installed base of less than one-tenth of China’s (19 million), India remains well behind. Read the rest at MarketingCharts.
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