7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products, per the latest research from Ipsos Open Thinking Exchange. Americans seem particularly obsessed with savings, according to the study: they’re 40% more likely than the 24-country average to say that brands that send them coupons for discounts or free products make them want to stay more connected.
Within the US, discounts and free products prove far more attractive to women than men (82% vs. 57%), although the data is derived from a small sample (<100).
That gender gap also true across the 24 markets, though to a lesser degree. On average, 56% of female respondents said that brands that send them coupons for product discounts or free products make them want to stay connected to the brand. That compares to 45% of male respondents. Read the rest at MarketingCharts.
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