Verve Mobile foun
d that 100% of the studied mobile campaigns in the grocery, political, healthcare, lottery, real estate and education industries used location info of some sort.
For geoaware and geofencing in particular, the restaurant industry served the highest percentage of ads using this data (43%), presumably in an effort to target restaurant-seekers out and about, and trying to find their next meal. Looking up restaurants is one of the primary mobile local search activities users conduct. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.