Currently, the 20-percent rule — which went into effect on January 15th — applies to Page Post ads, Sponsored Stories and Promoted Posts. When it comes to Facebook ads, a good rule of thumb to go by is this: If you pay money to promote a piece of content, or you create an ad within Facebook’s Ads Manager, the 20-percent text rule applies. (The rule also applies to Cover Photos even though they are not ads.) Read the rest at Socially Stacked.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.