Online traffic to the top 500 retail sites in the US increased by 27% year-over-year on Christmas Day, details Experian Marketing Services in newly released insights. Amazon.com, the top-rated site for customer satisfaction, was easily the most-visited retail property, with almost 25 million total visits, excluding mobile traffic. Searches for tablets drove traffic to Amazon.com, Apple iTunes, and Apple.com, each of which saw an increase in total visits. That coincides with a record day in smart device activations, according to new research from Flurry, 51% of those activations being tablets.
Flurry estimates that 17.4 million smart devices (iOS and Android) were activated worldwide on Christmas Day, more than 4 times the baseline average of 4 million from the first 20 days of the month. That 17.4 million figure is also more than twice the total from 2011′s Christmas Day, which held the previous record at 6.8 million activations. Read the rest at MarketingCharts.
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